“Room for improvement” and other takeaways from our Member Value Survey

Andrew Padmos
May 29, 2019 | Author: Dr. Andrew Padmos
2 MIN READ

Organizations benefit from the feedback and guidance of their members. If we don’t ask the tough questions, how can we stay relevant and improve our member value?

With this in mind, late last year we asked Fellows to fill out a Member Value Survey. We were very pleased that more than 4,000 members completed the survey. To minimize fatigue, each respondent was asked a core set of questions before being divided into one of three question streams: continuing professional development (CPD), communications, or needs and perceptions.

Read the Member Value Survey summary report. [PDF version]

If you want more detailed information, click here for the full Member Value Survey report. [PDF version]

Several themes emerged:

Enduring pride of the Fellowship designation

Members hold a great deal of pride in being recognized for having met the Royal College’s educational standards. Eighty-five per cent of survey respondents said they use the Royal College designation (FRCPC or FRCSC). In fact, 32% stated this is their primary reason for membership. Maintaining and heightening the value of this designation is one of our goals.

Desire for a stronger Fellow voice

Members generally do not believe it is easy to have their voices heard. Survey respondents indicated that they do not feel that they have a significant influence over the organization’s priorities. Only 36% graded the Royal College a five or higher on a scale of seven.

Need for greater transparency, valuable communications and more CPD opportunities

Members generally do not have a strong understanding of the organization’s decision-making processes and how resources, including membership dues, are directed. Related, only 67% of survey respondents awarded the Royal College a 5 or above on a scale of 7 for its communications. Some areas for improvement include volume (i.e. reduce it) and content.

In particular, an overwhelming 86% of respondents are either very or somewhat interested in receiving more information on CPD resources. Topics of greatest interest include clinical knowledge/skills (51%), innovation in medicine/new technology (36%), patient safety (32%) and physician wellness (29%).

Digesting and taking action on survey results

While over half of survey respondents rated their overall satisfaction with the Royal College a five or six on a scale of seven, the benchmark satisfaction score was only 64%. This means there is considerable room for improvement.

The image depicts a bar graph tallying survey respondents' overall satisfaction with the Royal College. Responses range from 1 (not at all satisfied) to 7 (very satisfied). In total, 4% of respondents rated the Royal College a "1", 5% picked "2," 7% said "3," 18% said "4," 29% said "5," 25% said "6" and 11% said "7."These results have sparked a lot of internal discussion and reflection. We are using this feedback to guide our member value initiatives — and the planning is already well under way. For example, we are finalizing a new Member Value Strategy to better align and augment our services, and guide our efforts to increase member value and engagement.

Moving forward, we are committed to reporting back about our progress on the action areas highlighted in the Member Value Survey summary report [PDF version]. We will post and share regular updates here in our Royal College Newsroom and highlight these items in future newsletters. In the meantime, please feel welcome to leave a constructive comment (below) or email me at ceo@royalcollege.ca.

We all share in the pride of Royal College Fellowship and the mark of excellence that the FRCPC and FRCSC designations denote. We look forward to augmenting this value and better supporting you in your provision of quality patient care, moving forward.

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Avatar Khursheed Jeejeebhoy | May 29, 2019
I congratulate you on taking this step to include the views of the rank and file. The regular news letter with ability to comment and chat will be a great advance in improving collegiality.
Andrew Padmos Andrew Padmos | June 10, 2019
Thank you, Khursheed.
Avatar scott murray | May 29, 2019
Nothing surprised me about the resident's survey. For me, a solo rural specialist who continues to try and recruit a new fellow, the main issue is urban life is their preference. There are jobs out there, as in other professions, you have to go where they are. Resident programs enjoy the free labour residents provide, not to mention, the enhanced remuneration they charge for IMG's.
Andrew Padmos Andrew Padmos | June 10, 2019
Physician distribution challenges and the desirability of certain practice locations over others are real challenges in Canada. As the recent release of findings from our Royal College Employment Study illuminated, there are many factors that contribute to the desirability and suitability of a location for a particular specialist. The Royal College is committed to continuing to monitor this issue and provide sound data to inform related discussions. We will be releasing more reports in the coming year.
Avatar Allan Purdy | May 29, 2019
Of the journals read how many are ONLINE and how many are printed material? I know of course books are more likely printed volumes, however, it appears that good books can be online as well, but suspect fellows are not up to reading them online regularly? Any data. If you cannot answer these questions, could you at least give me the INTENT of the survey? Did you intend BOOKS and JOURNALS to be off line in Print or not? Or only Digitial? The reason I am asking is I am giving a talk on "Books - Why Bother?" at a major meeting in the USA in November. My observation is that Books provide an opportunity for REFLECTION on subjects by the reader and the authors that write them. I am and have been a book reviewer for major journals. Reflection of course is a major part of life long learning and MOC in Canada and beyond. I don't think this has been studied or commented upon but is very big subject for RCP and other medical societies. Maybe I will write something, then there will be a reference! I am not retired after 45 years of Neurology and it would be fun to do....Thanks Allan
Andrew Padmos Andrew Padmos | June 10, 2019
Hi Allan, the survey did not distinguish between print and web-based journals — it’s a distinction we will consider for future surveys. Unfortunately, at this point in time, we do not have any further data to differentiate those criteria. All the data we have is what was reported.
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