“Room for improvement” and other takeaways from our Member Value Survey

Andrew Padmos
May 29, 2019 | Author: Dr. Andrew Padmos
2 MIN READ

Organizations benefit from the feedback and guidance of their members. If we don’t ask the tough questions, how can we stay relevant and improve our member value?

With this in mind, late last year we asked Fellows to fill out a Member Value Survey. We were very pleased that more than 4,000 members completed the survey. To minimize fatigue, each respondent was asked a core set of questions before being divided into one of three question streams: continuing professional development (CPD), communications, or needs and perceptions.

Read the Member Value Survey summary report. [PDF version]

If you want more detailed information, click here for the full Member Value Survey report. [PDF version]

Several themes emerged:

Enduring pride of the Fellowship designation

Members hold a great deal of pride in being recognized for having met the Royal College’s educational standards. Eighty-five per cent of survey respondents said they use the Royal College designation (FRCPC or FRCSC). In fact, 32% stated this is their primary reason for membership. Maintaining and heightening the value of this designation is one of our goals.

Desire for a stronger Fellow voice

Members generally do not believe it is easy to have their voices heard. Survey respondents indicated that they do not feel that they have a significant influence over the organization’s priorities. Only 36% graded the Royal College a five or higher on a scale of seven.

Need for greater transparency, valuable communications and more CPD opportunities

Members generally do not have a strong understanding of the organization’s decision-making processes and how resources, including membership dues, are directed. Related, only 67% of survey respondents awarded the Royal College a 5 or above on a scale of 7 for its communications. Some areas for improvement include volume (i.e. reduce it) and content.

In particular, an overwhelming 86% of respondents are either very or somewhat interested in receiving more information on CPD resources. Topics of greatest interest include clinical knowledge/skills (51%), innovation in medicine/new technology (36%), patient safety (32%) and physician wellness (29%).

Digesting and taking action on survey results

While over half of survey respondents rated their overall satisfaction with the Royal College a five or six on a scale of seven, the benchmark satisfaction score was only 64%. This means there is considerable room for improvement.

The image depicts a bar graph tallying survey respondents' overall satisfaction with the Royal College. Responses range from 1 (not at all satisfied) to 7 (very satisfied). In total, 4% of respondents rated the Royal College a "1", 5% picked "2," 7% said "3," 18% said "4," 29% said "5," 25% said "6" and 11% said "7."These results have sparked a lot of internal discussion and reflection. We are using this feedback to guide our member value initiatives — and the planning is already well under way. For example, we are finalizing a new Member Value Strategy to better align and augment our services, and guide our efforts to increase member value and engagement.

Moving forward, we are committed to reporting back about our progress on the action areas highlighted in the Member Value Survey summary report [PDF version]. We will post and share regular updates here in our Royal College Newsroom and highlight these items in future newsletters. In the meantime, please feel welcome to leave a constructive comment (below) or email me at ceo@royalcollege.ca.

We all share in the pride of Royal College Fellowship and the mark of excellence that the FRCPC and FRCSC designations denote. We look forward to augmenting this value and better supporting you in your provision of quality patient care, moving forward.

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Avatar J Zev Shainhouse | May 30, 2019
I consider the group 3. CME requirement an absolute joke. Am I back in grade school where I read a paragraph and answer questions? This is not how responsible physicians need to learn. I suggest you eliminate this requirement If you are unwilling to do so I suggest you provide an acceptable activity one a week (or month) , that counts for a 30-60 minute acceptable session. That will allow accumulating those silly 5 hours per year.
Andrew Padmos Andrew Padmos | June 10, 2019
Hi J Zev. Assessment is a term that is frequently associated with images of a test or exam—something that is a high-stakes, point-in-time evaluation of an individual’s knowledge, skills or abilities. Educators call this assessment “of learning.” This traditional view of assessment is not what Section 3 is about. Section 3 is focused on leveraging a wide range of approaches, using practice data (from self-assessment programs, simulation, clinical audit, multi-source feedback and various aspects of performance review) with feedback to guide or focus future learning and practice improvement. Engaging in assessment helps us identify what we don’t know (or cannot accurately identify) as research has shown the inaccuracy of physicians’ global self-assessment skills in relation to objective measures of their practices. Assessment is a growing expectation of medical regulators and is embedded in national and international CPD systems across multiple health professions. We would be delighted to work with you to identify how you can best leverage this important section of the MOC Program for your practice. You can contact our Royal College Services Centre by phone or email: www.royalcollege.ca/rcsite/about/help/contact-e
Avatar Fructoso de Souza | May 29, 2019
The principal function of the college is accreditation and CPD . Stick to your mandate and quit trying to be something your are not meant to be as an institution .
Andrew Padmos Andrew Padmos | June 10, 2019
I’ve sent an email reply to your comments. Please let me know if you’d like to connect further!
Avatar Kelly Keogh | May 29, 2019
Thank you . Reassuring to see concrete changes in response to input
Avatar Sanjeev vaderah | May 29, 2019
College needs to address the issues brought up by the members. The clerical staff should not be allowed to dismiss the concerns brought up by the fellows.
Andrew Padmos Andrew Padmos | June 10, 2019
Thank you for your comment, Sanjeev. The College and its staff members are always open to feedback. While we may not be able to address everyone’s concerns, or do so at the expected pace, we do pride ourselves on our openness to hearing and considering them. I am dismayed at your implication of Fellows’ concerns having been undeservedly dismissed. Please send me details at ceo@royalcollege.ca so that I can look into this matter.
Avatar malcolm Brigden | May 29, 2019
Always a fun read Still does not address the problem of ageism and the lack of opportunity for involvement of older fellows still in active practice After you are 65, the College seems to think you don't exist , which is somewhat ironic given Andrew's age!!
Andrew Padmos Andrew Padmos | June 10, 2019
Hi Malcolm, our volunteers include Fellows in all age brackets (from under 45 to over 65). Lack of opportunity for active involvement is an ongoing challenge—not specific to age—as we currently have more interest than positions. It’s a “good problem to have” but a challenge nonetheless!
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